Fine Wine Club & Co. is Louis Arts’s new fine wine venture: a club for enthusiasts and a trade business for professional buyers at the same time. No legacy system, but a clear bar: from the very first bottle, inventory, sales and accounting have to be right.
The challenge
A wine club does not sell like a regular webshop. Club members and trade customers order from the same assortment, but at different prices and conditions. Wine lives by vintage, so every bottle must be traceable per year. Minimum quantities and packaging rules apply, delivery runs on fixed days in the club’s own region, and tastings and events are part of the club feeling: publicly visible, but registration is for members.
The approach
Following our kickstart method: fit-gap first, then the core processes. One webshop for both customer groups, with price lists making the difference between member and trade. Products set up per vintage, with packaging rules for minimum quantities. Shipping via SendCloud alongside own delivery on fixed days per postcode area. And deliberately train-the-trainer: in workshops with our consultants, Louis configured large parts of the system himself, so the knowledge lives in the company, not with us. The club model got its own twist: membership is free, and whoever refers a friend who places an order automatically becomes a Gold Member with extra benefits.
The result
Fine Wine Club & Co. runs on one system from day one: webshop, vintage-level inventory, delivery and accounting in the same environment. The founder manages products, prices and pages himself, and the platform scales from club to trade without a second package.
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