A 3D product configurator for Odoo?
Most visual and 3D configurators show the product beautifully, but then still have to be wired to your ERP to make anything. CPQ Builder flips it: a 3D viewer with AR on your Odoo product page that builds the real bill of materials and manufacturing order in Odoo directly. Honestly compared below.
Odoo Gold Partner · Amsterdam · makers of CPQ Builder
What is the best 3D or visual product configurator for Odoo?
It depends on what matters more: rendering or production. If you mainly want photorealistic 3D and personalisation on your webshop, Zakeke, Expivi and Konfigear are strong, and for enterprise budgets Twikit goes deepest on visualisation. But those are standalone systems you then integrate with Odoo to produce anything. If you want a good 3D experience (viewer plus AR) that turns the configuration straight into a native sale order, bill of materials and manufacturing order in Odoo - with no second system - CPQ Builder is usually the strongest choice, from 99 euro a month.
Visual/3D configurators for Odoo, honestly scored
We make CPQ Builder, so we are not neutral. These platforms often render deeper than our viewer; the difference is whether the configuration also drives real production in Odoo or stays an integration.
| Option | Type | Visual / 3D + AR | Native BOM + manufacturing order | Lives in your Odoo? | Price | Short verdict |
|---|---|---|---|---|---|---|
| CPQ BuilderOur pick | Odoo-first configurator | 3D + AR (Growth) | Yes, native in Odoo | No module | from €99/mo | Best when you want 3D and the configuration to drive production in Odoo directly |
| Zakeke | Visual eCommerce configurator | Strong (3D/AR) | Via integration | Separate system | Subscription + commission | Strong visual personalisation for webshops; production is an integration |
| Expivi | 3D CPQ platform | Strong (3D) | Via integration | Separate system | Premium | Rich 3D CPQ; standalone platform that integrates to your ERP |
| Konfigear | 3D configurator + CPQ | Strong (3D/AR) | Via integration (Odoo) | Separate system | Premium | 3D with an Odoo integration, but still a separate platform |
| Twikit | Enterprise 3D platform | Very strong (3D/Unreal) | Via integration | Separate system | Enterprise | Deepest rendering for larger budgets; we have integrated it for an enterprise client |
| Elfsquad | CPQ platform with visual config | Present, not the core | Via integration | Separate system | Premium | CPQ-first with visual configuration; for pure photorealistic 3D less than Zakeke or Expivi, and a separate system |
| Odoo native | Built-in variants | No 3D | Yes, basic | Standard | Included | No visual layer |
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Odoo Gold Partner · no sales pitch · reply within 1 working day
Which fits which situation?
Briefly, so you can choose faster:
CPQ Builder
Strongest when you want a good 3D experience that drives production in Odoo directly: native sale order, BOM and manufacturing order, no second system, from 99 euro a month.
Zakeke / Expivi / Konfigear
Strongest when photorealistic 3D and personalisation on your webshop are the core and you accept the production integration with your ERP.
Elfsquad
A CPQ platform with visual configuration. Strong for complex sales, but the 3D/AR is not the core as with Zakeke or Expivi, and it stays a separate system alongside Odoo. See the dedicated Elfsquad comparison for the CPQ angle.
Twikit
Strongest for larger companies with budget that want the deepest 3D/Unreal visualisation; more cost and maintenance than an SMB typically needs.
What CPQ Builder does, and where it lands in Odoo
3D on the front, native records on the back: each step writes an Odoo record through the standard API.
| In the configurator | In your Odoo |
|---|---|
| 3D preview + AR | A GLB/glTF viewer with AR on the product page (Growth) |
| A configured product | A native sale order line, no custom module |
| Options and compatibility rules | A product variant per unique combination |
| Confirmed quote | An mrp.bom from the unique combination, with operations and work centres |
| Production | A manufacturing order via Odoo MRP (Make-to-Order) |
Visualising is not producing
This is the heart of it. Visual platforms like Zakeke, Expivi, Konfigear and Twikit are strong at rendering and personalisation, but they sit beside your ERP: to turn a beautiful configuration into a real manufacturing order, you need an integration you build and maintain. CPQ Builder connects both: a 3D viewer with AR on the front, and on the back a native sale order, bill of materials and manufacturing order in Odoo, with no second system.
Good 3D, and the real BOM
CPQ Builder has a 3D viewer (GLB/glTF) with AR on the Growth tier, so the customer sees the product while building it. On confirmation it builds the bill of materials entirely from the unique combination and Odoo MRP creates the manufacturing order. So you get visualisation and native production, instead of visualisation plus an integration project.
Where a visual-first platform does win
Honestly: if photorealistic 3D, configuration rendering or consumer personalisation is the heart of your sales, Zakeke, Expivi, Konfigear and especially Twikit go deeper on the visual than our viewer. For larger companies with budget that can be the right choice. CPQ Builder targets the manufacturer that wants a good 3D experience that drives production directly, at SMB pricing.
Curious about realistic hours, cost and timelines? See the Odoo implementation benchmark →
Frequently asked questions about 3D product configurators for Odoo
Does CPQ Builder have a 3D viewer?
Yes. On the Growth tier CPQ Builder shows a 3D viewer (GLB/glTF) with AR on the product page, while the configuration writes a native sale order, bill of materials and manufacturing order in Odoo directly.
How does it compare to Zakeke or Expivi?
Zakeke and Expivi are visual-first platforms that render deeper, but sit beside Odoo and have to be integrated to produce. CPQ Builder is Odoo-first: good 3D plus a native BOM and manufacturing order with no second system, from 99 euro a month.
Can a 3D configurator also build the BOM and manufacturing order?
With CPQ Builder, yes: the configuration becomes a BOM from the unique combination and a manufacturing order via Odoo MRP. With visual-first platforms that runs through an integration with your ERP.
When should I still choose a visual-first platform or Twikit?
When photorealistic 3D and consumer personalisation matter most and you have the budget for a standalone platform. For the deepest enterprise 3D, Twikit is a serious choice - we have integrated it for an enterprise client.
3D and native production in Odoo?
Book a 30-minute demo and we will show the 3D experience and how the configuration builds the BOM and manufacturing order in Odoo directly - and be honest when a visual-first platform is the better fit.