Looking for a Mercura alternative?
Mercura (formerly Merkato) is a capable external sales configurator with an Odoo integration. If you would rather have your configurator inside Odoo than beside it - native sale orders, bills of materials and manufacturing orders, with no second system - CPQ Builder is the API-only alternative.
Odoo Gold Partner · Amsterdam · makers of CPQ Builder
What is the best Mercura or Merkato alternative for Odoo?
For Odoo users, the most relevant Mercura alternative is CPQ Builder: an Odoo-first, API-only configurator that writes native sale orders, a bill of materials per unique combination and a manufacturing order, without a module and without a second platform to integrate, from 99 euro a month. Mercura and Elfsquad remain strong external platforms for those who need deep visual configuration and enterprise sales and have the budget for a standalone system.
Mercura vs the Odoo-native alternatives, honestly scored
We make CPQ Builder, so we are not neutral. Mercura is a capable platform; the question is whether you want a standalone system beside Odoo or a native one inside it.
| Option | Type | Lives in your Odoo? | Native SO → BOM → MO | Visual / 3D | Price | Short verdict |
|---|---|---|---|---|---|---|
| CPQ BuilderOur pick | API-only SaaS | Native, nothing installed | Yes, native | 3D + AR (Growth) | from €99/mo | Best for Odoo SMBs wanting native configure-to-make without a second system |
| Mercura | External CPQ platform | No, integrates from outside | Via integration | Good | Premium | Capable external configurator (ex-Merkato); a second system to integrate and pay for |
| Elfsquad | External CPQ platform | No, integrates from outside | Via integration | Strong (visual/3D) | Premium | Comparable external platform, stronger on visual/3D |
| Odoo native | Built-in variants | Yes, standard | Yes, basic | No | Included | Fine for simple variants only |
Not sure Odoo fits your setup?
Skip the guesswork. In a free 30-minute scan a senior consultant maps your processes onto Odoo - and tells you straight if it is not the right move.
Odoo Gold Partner · no sales pitch · reply within 1 working day
Which fits which situation?
Briefly, so you can choose faster:
CPQ Builder
Strongest when you want native configure-to-make in Odoo without a second system or module, from 99 euro a month. Your Odoo stays standard.
Mercura (ex-Merkato)
Strongest when you want a rich standalone sales-configurator platform and have the budget to integrate and maintain it.
What CPQ Builder does, and where it lands in Odoo
No second system: each step writes a native Odoo record through the standard API.
| In the configurator | In your Odoo |
|---|---|
| A configured product | A native sale order line, no custom module |
| Options and compatibility rules | A product variant per unique combination |
| Live price | Odoo pricelists and margin rules |
| Confirmed quote | An mrp.bom from the unique combination, with operations and work centres |
| Production | A manufacturing order via Odoo MRP (Make-to-Order) |
Standalone platform or native configurator?
Mercura is a standalone configurator platform that integrates with Odoo from the outside. Capable, but a second system you integrate, maintain and pay a premium for, with your configuration logic outside Odoo. CPQ Builder writes native sale orders, bills of materials and manufacturing orders through the standard Odoo API, so everything stays in Odoo.
Why native records matter
An external configurator means an integration to build and keep alive, a second licence, and a data model outside Odoo. CPQ Builder writes straight into Odoo: one source of truth, no integration to maintain, SMB pricing from 99 euro a month.
Where an external platform does win
Honestly: if you need very rich visual configuration or complex multi-channel enterprise sales, a standalone platform like Mercura or Elfsquad can go deeper than our 3D viewer. CPQ Builder targets the SMB manufacturer that wants native configure-to-manufacturing without that weight and cost.
Curious about realistic hours, cost and timelines? See the Odoo implementation benchmark →
Frequently asked questions about Mercura alternatives
Is CPQ Builder a good Mercura alternative?
For Odoo manufacturers who want native configuration without a second system: yes. CPQ Builder writes native sale orders, bills of materials and manufacturing orders through the standard Odoo API, from 99 euro a month.
Is Mercura the same as Merkato?
Mercura is the current name of what was previously Merkato - the same external-platform category: a standalone configurator system that integrates with Odoo.
What does CPQ Builder cost versus Mercura?
CPQ Builder starts at 99 euro a month with no per-configuration fee. An external platform like Mercura is premium-priced, plus the integration you build and maintain.
Can CPQ Builder build the BOM and manufacturing order?
Yes. On confirmation CPQ Builder builds the BOM from the unique combination and Odoo MRP creates the manufacturing order, native in Odoo.
Configurator inside Odoo instead of beside it?
Book a 30-minute demo and we will show the native flow - and be honest when an external platform is the better fit.