Most companies follow the same pattern on their websites: a block of content, a contact form, and the hope that someone leaves a name and email. What do you get back? A list of names you know almost nothing about, and a sales team that loses half its time to conversations that go nowhere.
At Radical FANATICS we do it differently. Not because we’re smarter — because we got tired of it.
Where standard forms fall short
“Leave your details, we’ll get in touch.” It works. But it qualifies nothing, it delivers no value to the visitor, and the ball is now in sales’ court to figure out whether there’s anything there.
Meanwhile, the visitor leaves your site with the same feeling they arrived with. No insight into their own situation, no reason to come back.
Updoo: your website runs the first sales call
With Updoo we build interactive tools that do three things at once:
- The visitor assesses their own situation. A short questionnaire, a completed scan, a configured example — and they know more leaving than they did arriving.
- The tool delivers immediate value. A report, a score, a benchmark, a price indication. Not “we’ll email you later” — something in hand now.
- The lead arrives qualified. Lands in Odoo CRM with answers, score and context. Sales knows the question before they pick up the phone.
Example: the ERP Reality Scanner
Our most-used tool is the ERP Reality Scanner — a four-minute questionnaire that measures how future-proof your current system is.
It asks about:
- Which modules / tools you use, and how they (don’t) work together
- How much manual work still sits between them
- Whether reports are at your fingertips or a spreadsheet project
- How many years you still want to run on the current system
At the end, the visitor gets an honest report — not a pitch. Sometimes the conclusion is: “Your current setup is fine, wait two years.” Sometimes: “Three of your five processes are stuck, here’s what to do about it.”
And because the visitor got value first, the second conversation isn’t a cold lead — it’s someone who understands their situation and shows up with a specific question.
What we see at clients
Since we started running the Reality Scanner, what stands out:
- Higher conversation quality — sales spends less time explaining, more time advising
- Higher conversion from first contact, because the fit is clearer earlier
- Less time lost on prospects who were never going to become customers
Beyond lead capture: the Updoo building blocks
The Reality Scanner is one application. With Updoo we also build:
- Custom customer portals where existing clients handle their own affairs
- Shared dashboards for external stakeholders (accountants, partners)
- AI analyses and reports as the value piece at the front door
- Custom integrations without endless custom-code projects
All on top of Odoo, all part of what we call custom development.
Want to try?
Have an idea for a tool that delivers value to your website visitors and lets your sales start better? Plan a quick call — we’ll know straight away whether it fits, and if so, what it could look like.
Or browse our Updoo case studies for inspiration on what we’ve already built.